Demographics & Distribution

Destination Fish readers are experienced travelers who regularly visit the far reaches of North America and beyond in search of drag screaming thrills. Privileged enthusiasts, they visit local and exotic fishing destinations repeatedly to relax, recharge and to stay hooked up! Travel is their only choice for personal escapes, vacations and to solidify long-term business relationships. More than seventy-five percent of Destination Fish readers embark on multiple excursions annually and nine out of ten have plans to return to a previously visited destination within the next twenty-four months. The euphoric atmosphere of sun, sand and sea is, in fact, intoxicating.

Destination Fish readers represent the pinnacle of the angling community who are committed to scouring the continent and beyond to hone their angling skills. Many are celebrities, athletes, business owners and medical, legal, and financial professionals with an unprecedented demand for exquisite accommodations and unparalleled experiences. When not traveling, Destination Fish readers spend time and money planning their next big adventure by investing in products and services to enhance their angling and travel experiences.

Destination Fish READERS...

• visit angling destinations outside their home state
• use professional outfitters to book fishing excursions
• fish recreationally and competitively
• are extremely computer-savvy
• own an SUV or pick-up truck
• fly first class and private jet charters
• own real estate

CONTROLLED CIRCULATION

• Destination Fish: is sold on newsstands at international airports, supermarkets, bookstores and specialty retailers across North America and beyond.
• Additional distribution at international boat shows, coastal resorts, interior lodges and fish camps, five-star hotels and full-service marinas.
• Destination Fish is the only travel guide of its kind – is direct-mailed to subscribers and affluent travelers across the continent – ensuring your products, services and accommodations, and your brand are presented to your precise demographic market.