Your Success Equals Our Success

Destination Fish is the only travel guide dedicated exclusively to fishing the Americas – making it the ultimate resource for affluent, adventure seeking traveling anglers. Through engaging writing and award - winning photography, Destination Fish fuses heart pounding angling excitement with the geographical and cultural flavors that make each region distinct. Whether readers travel by air, land or by sea, our comprehensive coverage provides an in-depth look at, and personal feel for coastal communities, remote river escapes and fascinating interior lakes and streams meandering across North, Central and South America.

Destination Fish is continuing to win the acclaim of angling trendsetters and has been referred to as, “The traveling anglers best friend. Destination Fish is a must-have in any accomplished angler’s library.” Travel is the strongest segment of the economy, and growth in travel to waterfront communities continues to outpace industry standards. One-half of U.S. adults, or 98 million people, have taken an adventure trip in the past five years, many of which were angling related. Reaching this prosperous market is now easier than ever. With controlled distribution and circulation strategically aimed directly at anglers-on-the-go, Destination Fish places your accommodations, services and your brand directly in the hands of a very precise demographic market – discriminating travelers with a level of disposable income and a taste for angling adventure. Destination Fish is not for everyone. However, if your marketing objectives include capturing the minds and hearts of this upper echelon of adventure-seekers, you can’t afford to miss this unique opportunity to partner with what is destined to be the leading nationally distributed fishing/ travel publication in the country!

Demographics & Distribution

Destination Fish readers are experienced travelers who regularly visit the far reaches of North America and beyond in search of drag screaming thrills. Privileged enthusiasts, they visit local and exotic fishing destinations repeatedly to relax, recharge and to stay hooked up! Travel is their only choice for personal escapes, vacations and to solidify long-term business relationships. More than seventy-five percent of Destination Fish readers embark on multiple excursions annually and nine out of ten have plans to return to a previously visited destination within the next twenty-four months. The euphoric atmosphere of sun, sand and sea is, in fact, intoxicating.

Destination Fish readers represent the pinnacle of the angling community who are committed to scouring the continent and beyond to hone their angling skills. Many are celebrities, athletes, business owners and medical, legal, and financial professionals with an unprecedented demand for exquisite accommodations and unparalleled experiences. When not traveling, Destination Fish readers spend time and money planning their next big adventure by investing in products and services to enhance their angling and travel experiences.

Destination Fish READERS...

• visit angling destinations outside their home state
• use professional outfitters to book fishing excursions
• fish recreationally and competitively
• are extremely computer-savvy
• own an SUV or pick-up truck
• fly first class and private jet charters
• own real estate

CONTROLLED CIRCULATION

• Destination Fish: is sold on newsstands at international airports, supermarkets, bookstores and specialty retailers across North America and beyond.
• Additional distribution at international boat shows, coastal resorts, interior lodges and fish camps, five-star hotels and full-service marinas.
• Destination Fish is the only travel guide of its kind – is direct-mailed to subscribers and affluent travelers across the continent – ensuring your products, services and accommodations, and your brand are presented to your precise demographic market.

Editorial Overview

Destination Fish teems with captivating editorials on exhilarating freshwater and saltwater angling destinations – both locally and abroad. Exposing every corner of the continent and beyond, our coverage is awe-inspiring - fusing exciting angling destinations with practical insight on how to maximize one’s travel experience with cultural, historical and entertaining points of interest. From intimate seaside villas and secluded marinas to lavish all-inclusive lodges and world-class streams and rivers, Destination Fish readers experience it all.

Intelligently written columns reveal the latest in gear, gadgets and garments for the angler on the go. Up-to date information on new and recently renovated resorts and residential communities are conveyed in a revealing format. Explore Destination Expedition where each edition depicts an extraordinary mothership currently exploring the world’s oceans. Learn how to travel safely abroad while also enjoying our new aviation and automotive departments, and don’t forget to sip the latest libations with In Good Spirits.

Instantly recognizable is Destination Fish’s awardwinning cover. Each edition portrays an exotic species captured in a foreign locale. Published on a seasonal basis four times per year, Destination Fish is a compass, navigating well-to-do travelers through the myriad of exciting angling experiences. With Destination Fish – The Travel Guide to Fishing the Americas, every angler lives the ultimate dream.

(Editorial line-up subject to change.)

Artwork Guidelines/Rates

2009 ARTWORK SPECIFICATIONS

PRINTING INFORMATION:
PRINTING: Heat-Set Web Offset
BINDING: Perfect Bound
COLORS: CMYK Process ink limit: 300%

ACCEPTED GRAPHIC FORMAT:
PDF x1/a (must be pdf version 1.4)

• No application files will be accepted
• All color spaces must be process (CMYK) or grayscale. No RGB, LAB, spot colors, or embedded ICC profiles accepted
• All bitmap/raster elements must be at a resolution of 300 dpi
• All fonts must be embedded
• All files should have marks indicating trim and bleed. All marks must be outside the trim size of the document

PROOFS:
Kodak or Epson SWOP certified contract proof is required with ad submission for accurate reproduction. If a proof is not provided, reproduction is not guaranteed. Laser or inkjet proofs are not accepted.

SEND PROOF TO:
Command Media Group
Attn: Production Department
750 E. Sample Rd. Building 10, Suite 5
Pompano Beach, FL 33064

ACCEPTED DELIVERY MODES:
CD, DVD, FTP upload, or email. FTP: For FTP instructions contact your sales representative.

SHIPPING:
Ship ad materials to:
Command Media Group
Attn: Production Department
750 E. Sample Rd. Building 10, Suite 5
Pompano Beach, FL 33064

MATERIAL STORAGE:
Materials will be stored digitally for a minimum of six months. Storage media (i.e. CD, DVD) provided by the client will be accepted but not stored. SWOP proofs will be kept for a minimum of six months, then destroyed.

SPECIALTY ADVERTISING:
Gatefolds, spadeas, inserts, blow-in cards, and other forms of specialty advertising are accepted (subject to publishers approval and may not contain third-party advertisements). Contact your sales representative for rates and specifications.

ART WORK TERMS AND CONDITIONS:
Command Media Group will not be held responsible for errors in reproduction if files are submitted incorrectly as pertaining to the above guidelines and/or a SWOP certified contract proof is not provided. No liability is assumed for reproduction quality of any material received after the ad closing date listed on our production schedule (for a copy of our production schedule contact your sales representative).

Charges will apply for any production work necessary to create a press-ready file. These charges will be billed to the client/agency.

ADVERTISING TERMS AND CONDITIONS:
The contents of advertisements are subject to publisher’s approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation or position commitment at anytime. Publisher shall not be liable for any costs or damages if for any reason publisher fails to publish an ad or for errors in ad placement, or in the index of advertisers. No cancellations of space will be accepted after the closing date. Covers and inserts cannot be cancelled.

2009 RATE CARD • RATE BASE: 50,000

CONTRACT TERMS & CONDITIONS
Command Media Group reserves the right to reject or cancel ad placements, insertion orders or premium position commitments at any time for any reason. Copy is subject to approval. Representing agency agrees on behalf of advertiser that upon tear sheet, default in payment by agency will be guaranteed by advertiser.

Agency and advertiser shall indemnify Command Media Group against any and all damages and any applicable related expenses arising from the advertisement. Command Media Group will not be held liable for failure to execute advertising orders because of acts of nature or any other cause beyond the publisher’s control which may affect production or distribution. All ad rates are net. The correctness of all copy is the sole responsibility of the advertiser. No cancellations accepted after closing dates.

All advertisers are required to pay a nonrefundable 50% deposit with insertion order unless otherwise noted. Balance due upon receipt of tear sheet. Advertisements are accepted upon the representation that the advertiser and its agency have the right to publish the contents thereof. The publisher’s liability for any error in, or omission of an advertisement will never exceed the cost of said advertising space.

For More Information on Advertising and Marketing Contact: Sales@Destinationfish.travel • 954.942.7261

For More Information on Artwork/Artwork Submission Contact: Production@DestinationFish.travel • 954.942.7261

Circulation